This was the credo of the famous Scottish explorer, David Livingstone who is probably better known for H.M. Stanley’s greeting of him with the famous, “Dr. Livingstone, I presume?” Livingstone was a restless soul made famous in the late 19th century for his explorations of Africa. Change didn’t frighten him, standing still did.
There are a lot of business owners who share that same fear today. They don’t relish change, but they fear not changing more. So, how do you move forward without marching off a cliff?
- Create a sense of urgency. Without a sense of urgency, there will be no spark to get things rolling.
- Develop a guiding coalition. You can’t bring about change alone. You need to gather a coalition … a critical mass to build momentum.
- Create a vision for change. There needs to be a clear sense of where the organization is heading; one that others can understand and buy into.
- Communicate the vision. This is one of those rinse and repeat steps. Others need to hear it and then see it modeled.
- Remove barriers. The obstacles can be people, pay structures, procedures or any number of things. This is the step when people need to get off the train if they don’t want to go forward.
- Generate short-term wins. Short-term, easy wins can generate excitement and keep things rolling.
- Don’t let up. Don’t declare victory too early! It takes a while for most changes to firm-up.
- Make it stick in the organizational culture. For change to stick it needs to be a core part of the organization. It needs to become “how we do things around here.”
Kotter’s 8 steps are a means to “go forward” and avoid most of the dangers.